The 2020 Innovation Summit North America charts the future of influence and engagement, while also celebrating cutting edge work.
The Innovation Summit challenges conventional wisdom, breaks new ground & inspires new heights of creativity.
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Newsrooms are shrinking and local newspapers dying, with traditional journalism under attack from all sides. So why do the most sophisticated—and biggest—brands and companies still put earned media at the center of strategic communications efforts? Today’s earned-media universe has become a paradox, with opportunities both shrinking and expanding. For every lost legacy outlet, myriad digital destinations have sprung up—especially influential among specialty, hyper-engaged audiences. The conundrum: How to make the most of these shifting realities? What priorities should change, what should we hold on to, and what tactics will produce measurable, impactful outcomes?
In this session facilitated by The Holmes Report and Bob Safian, former Editor-in-Chief of Fast Company and Media Advisor at Zeno Group, top practitioners will offer real-world lessons, aided by an all-new Earned Media Watch List specially-created by Zeno that highlights dynamic digital outlets on the rise. Among the discussion topics: how owned-media can drive earned-media; how employees can be tapped as an earned-media channel; how macrotrends like the 2020 election and fake news will impact earned-media in the year ahead.
The Holmes ReportFounder & Chair
LinkedIn Senior Manager, Content Marketing
HyattSenior Vice President, Global Communications
Coca-Cola Company North AmericaVice President, External Communications
The Hershey CompanyEarned Media & Brand Publicity Lead
TargetSenior Director, Communications
The Flux GroupFounder
Zeno GroupExecutive Managing Director
08:00 - 08:45 // Registration & Breakfast
08:45 - 08:50 // Introduction with Moderator Aarti Shah
08:50 - 09:50 // The 'Retail Apocalypse' Comeback: A Conversation with Target CCO Katie Boylan with Moderator Paul Holmes Speaker: Katie Boylan
09:50 - 10:40 // From PR Exec to Company CEO: Fireside Conversation with Caulipower founder/CEO Gail Becker with Moderator Aarti Shah Speaker: Gail Becker
10:40 - 11:00 // Networking Coffee Break
11:00 - 11:45 // New Decade, New Era: The Future of Communications & Marketing with Moderator Paul Holmes Speaker(s): Lee Andrews, Kathy Krenger, Pete Pedersen, Judy Rader, Zach Silber
11:45 - 12:45 // 5 Bold Predictions for Healthcare Comms & Marketing with Moderator Aaron Strout Speaker(s): Amy Atwood, Javier Boix, Moyra Knight, Nick Ragone
12:45 - 13:30 // Lunch
13:30 - 14:30 // Salon: Navigating the Emerging Channels & Integration with Moderator Aarti Shah Speaker(s): Lee Andrews, Russell Dyer, Jennifer Lake, Pete Pedersen, Stephanie Poquette, Sukhi Sahni
14:30 - 15:30 // Salon: Navigating The Earned-Media Paradox with Moderator Paul Holmes Speaker(s): Sean Callahan, Kathy Krenger, Kent Landers, Anna Lingeris, Joe Poulos, Robert Safian, Oscar Suris
18:30 - 19:30 // IN2 SABRE Awards Cocktail Reception
19:30 - 22:00 // IN2 SABRE Awards Ceremony with Moderator Paul Holmes, Diana Marszalek, Aarti Shah Speaker(s): Gail Becker, Corey duBrowa
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