The 'Retail Apocalypse' Comeback: A Conversation with Target CCO Katie Boylan

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12 February 2020

08:50 AM

Confronted by the "retail apocalypse," Target bet heavily on a bold strategy that refocused its team, renewed its purpose and ultimately succeeded in reclaiming the "Tar-zhay" vibe that made it one of America's best-loved brands in the first place. Communications played a critical role in moving guests, team members and investors through the company's journey. In this presentation, Target Chief Communications Officer Katie Boylan will share Target's story while offering insights on leading through change and the ever-evolving role of communications.

Moderator and Speakers