PRovokeGlobal PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 4-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Tai created and leads the organization’s Diversity, Equity and Inclusion offering as a senior vice president at United Minds, a Weber Shandwick management consultancy. .
In her role, Tai serves as a trusted advisor to her Fortune 500 clients, working closely with CEOs, Chief Communications Officers and diversity leaders at multinational organizations to design, deploy and measure diversity, equity and inclusion (DE&I) strategies. Tai has advised numerous clients at various stages in their DE&I journeys including navigation of high-profile discrimination lawsuits, assessing cultural vulnerabilities post-merger, and advising new Chief Diversity Officers on their inaugural DE&I plans and narratives.
Tai also created and leads a global, cross-practice, cross-functional Structural Inequities Task Force comprised of internal experts that manage and respond to client and new business requests in response to events of racial injustice. The work of the Task Force spans industries and sectors, from healthcare to financial services to entertainment. In each engagement, she leverages data and insights to assess where an organization is in its DE&I journey to better define and achieve outcomes. In parallel, she partners with the Weber Shandwick network to build modern media and creative approaches that help businesses communicate their DE&I commitments and remain accountable to stakeholders throughout the process. Tai also spearheaded the organization’s report, Chief Diversity Officers Today: Paving the Way for Diversity & Inclusion Success.
Before joining Weber Shandwick, Tai served as the senior vice president of communications for the Center for Talent Innovation (CTI), a diversity think tank. As the communications lead and member of the consulting team, Tai advised Chief Diversity Officers on the implementation of broad DE&I strategies and shaped the direction of the organization’s research pipeline. Tai also facilitated DE&I trainings and developed playbooks to assist diversity leaders in the execution of programs steeped in CTI research.
Tai coauthored the CTI book, “Ambition in Black and White: The Feminist Narrative Revised,” and CTI study, “Black Women: Ready to Lead.” Her leadership earned the CTI communications team an Honorable Mention recognition by PR Week for In-House PR Team of the Year.
Tai previously worked as a member of Edelman’s Business + Social Purpose practice, overseeing strategy development and implementation for diversity and corporate social responsibility initiatives for Advanced Micro Devices, De Beers, Microsoft Retail, Walmart and Xylem.
Tai is Prosci certified in Change Management. She graduated from the University of Maryland with a Bachelor of Arts in Communications, and currently lives in NYC with her husband and 2-year old son
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