Rick Lyke

Mower: Executive Vice President, Managing Director
Rick leads the Mower PR & PA Group across the firm’s nine offices and is responsible for quality, innovation and client service. The Mower PR & PA Group implements a full range of communications programs, including media, community and employee relations; issues management; event activation; product launches; content development; coalition building; and brand public relations.

As a member of the reputation management team, he’s helped a diverse set of clients – from Fortune 500 CEOs to Native American national leaders – prepare for media interviews and deal with crisis situations ranging from regulatory investigations to product recalls and environmental incidents to controversial facility siting proposals. Over the years he has developed award winning campaigns for Freightliner Trucks, Domtar paper, Guinness Stout, Hathaway shirts, Mitsubishi Power Systems, Starbucks Coffee and I Love NY.

A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, he started his career as a daily newspaper reporter and has written about beverages, foodservice and hospitality for a variety of trade and consumer media outlets. Rick is the founder of Pints for Prostates, a national nonprofit health organization that reaches men through the universal language of beer.