Mollie Hansen

Airstream: Chief Marketing Officer
Mollie is the Chief Marketing Officer for Airstream, where she oversees all brand positioning, including advertising, retail marketing, public relations, media messaging, consumer research, brand partnerships and licensees.

Throughout her career, Mollie has demonstrated a deep understanding of consumer motivations and the ability to bring immersive brand experiences to the public. Since joining the executive team at Airstream, the recreational vehicle manufacturer’s weekly unit output has quadrupled, its online community has grown exponentially and the brand’s status as an American icon is solidified with a new generation of outdoor adventurers.

Mollie is a firm believer that understanding the complete customer journey is paramount to a brand’s success. She is a student of the customer’s emotional responses and motivations during that journey, and how to leverage those feelings to drive sales.