Emily Borders

Highwire: Co-Founder
Emily is a Principal and co-founder of Highwire PR, a communications and digital marketing agency for innovative companies. With a background in journalism and marketing, Emily is a results-driven communications professional with extensive experience in the technology industry. She has a proven track record in leading successful communications programs for companies in a variety of industries, including consumer technology, enterprise software, healthcare technology, and security. Adept at repositioning existing companies, promoting new markets, and launching new companies, Emily’s creative approach consistently drives business objectives for her clients, which have included GE, Norwest Venture Partners, Allstate, iRhythm, and more. Emily builds high-impact narratives and campaigns to drive coverage in business, consumer, and technology media including USA Today, The Wall Street Journal, New York Times, CNBC, Forbes, Fortune, and more. Emily bolsters media relations with thought leadership and creative campaigns, customized research, and industry analyst and influencer programs.