Barby Siegel

Zeno Group: Chief Executive Officer
Barby Siegel is chief executive officer of Zeno Group, a global integrated communications agency, born from P.R., that works with leading companies at the intersection of brand and corporate reputation, helping clients realize their purpose and business goals, while providing seasoned counsel on the business and cultural issues of the day.

Barby oversees a global organization of approximately 500 staffers, who operate across North America, Europe and Asia Pacific.  Under Barby’s leadership over the last 11 years, Zeno has experienced annual double-digit growth, and an expansion of myriad capabilities to  become the award-winning mid-sized agency with more than $85 million in revenue, representing some of the largest and most influential companies in the world.

In addition to her daily passion for client work, Barby is a staunch supporter of advancing diversity, equity and inclusion for both the agency and the industry at large, recently launching ACT TOGETHER – a series of decisive initiatives and action items she and Zeno’s senior team are leading to more urgently advance a more equitable and inclusive workforce at Zeno and beyond, and bring more people of color into the agency and the profession. Further to Barby’s focus on diversity, she sits on the National Board of Year Up and the PRSA Foundation.

Accolades under Barby’s leadership have included the 2019  Provoke Agency of the Year and Midsize Agency of the Year. Barby received the coveted Individual Achievement Award from the Holmes Report in 2018.