Arun Sudhaman

PRovoke: CEO/Editor-in-Chief

Arun Sudhaman is CEO and editor-in-chief at PRovoke.

In this role Arun oversees PRovoke's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining PRovoke in 2010, Arun has comprehensively redefined the title’s offering and operations, which include its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global PR Agency Rankings, the Global Creative Index, and the PRovoke podcast. He also led the rebrand of the Holmes Report to PRovoke in 2020.

Arun has played a pivotal role expanding PRovoke's coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the Global Public Relations Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Chuck Porter and IBM’s Jon Iwata. 

He brings to the position more than a decade’s experience as a journalist and digital content specialist, most of which has been spent analysing the media, marketing and communications industries. His career has encompassed coverage and analysis of reputation and leadership issues in numerous countries across the world, including the US and UK, Russia, China, India and South Africa. 

As an industry analyst and media commentator Arun has appeared in the BBC's Asia Business Report, the Washington Post, Quartz, the Guardian, the FT, the South China Morning Post, Buzzfeed and others, along with speaking at events across the globe — including the Cannes Lions, World Economic Forum in Davos, and industry conferences in such countries as Australia, Brazil, China, India, New Zealand, Singapore, South Africa, UK and USA.

Prior to joining the Holmes Report, Arun spent more than seven years with Haymarket Media in Hong Kong, Singapore and London. He joined Haymarket title PRWeek UK in January 2009, after covering Asia’s media and marketing landscape at sister Haymarket title Campaign Asia-Pacific in Hong Kong and Singapore. 

Before Haymarket, Arun spent one year at public relations firm Weber Shandwick during its tumultuous mergers with Weber and BSMG. During his career as a journalist he has appeared on BBC News and has also contributed to The Guardian and the South China Morning Post, where he began his career as a business reporter.

In 2015, Arun became the youngest-ever inductee into the ICCO Hall of Fame.