Creating Strong Cultural Connection: The Critical Need for Brand Authenticity & Action

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20 October 2020

12:15 PM

Jed Berger, Global Chief Marketing Officer, Foot Locker Inc., joins Brian Ellner, EVP, Growth & Marketing, BCW, to discuss how Foot Locker has continued to support and connect with its consumers during a time of economic and social upheaval. The conversation will cover how Foot Locker navigates social issues across global markets, establishes firm social action commitments for its consumers and its partners and navigates timely issues like athlete activism and the upcoming election.




Moderator and Speakers

19 Oct 2020

20 Oct 2020

21 Oct 2020

22 Oct 2020