PRovokeGlobal PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 4-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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PR agencies have a critical role to play in addressing the lack of diversity and inclusion in the industry. While each agency faces their own unique challenges and opportunities, this is an initiative where there is power in working collaboratively, sharing resources and committing to progress together. In this panel, agency leaders and Diversity, Equity and Inclusion experts will talk about moving beyond platitudes to meaningful and achievable actions agencies can take individually and collaboratively to ensure that diverse hires can thrive in the PR agency culture.
Elizabeth Bananuka--CEO, Founder of BME PR Pros & Blueprinted, whose mission is to help talented Black, Asian, Mixed Race and Ethnic Minority pros get the careers they deserve, and to help organizations genuinely committed to diversity to benefit from their talent
Soon Mee Kim--Executive vice president and Chief Diversity Officer for Omnicom helping to create and grow cultures of diversity, inclusion, and belonging across the Omnicom network
Randy Moore--Chief Operating Officer for COOP whose mission is to close the social capital gap by recruiting and investing deeply in diverse, low-income, and first-generation grads with a focus on careers in digital marketing and data analytics
Neil Foote--President of the National Black Public Relations Society, Inc., a former journalist and president and CEO of Foote Communications, a full-service integrated marketing & communications-consulting firm
Moderated by Highwire PR, the panel will cover:
Reimagining agency culture - how to create an anti-racist culture
How agencies can “operationalize” DIBs programs within every aspect of the business and how to share best practices across agencies
Key partnerships and alliances to help with the full employee experience from recruiting to retention
The importance of sponsorship and championing diverse talent
Navigating media and client relationships as part of the commitment to diversity
President and CEO of Foote CommunicationsPresident of the National Black Public Relations Society, Inc.
Omnicom Public Relations GroupGlobal Diversity, Equity & Inclusion Officer
COOPChief Operating Officer
08:20 - 08:30 // Introduction
08:30 - 09:30 // Independents: Winning in the Pandemic with Moderator Julian Boulding Speaker(s): Rick Lyke, Stephen Millikin, Marianne van Barneveld, Rebecca Wagstaffe
09:30 - 10:30 // Thriving Rather Than Just Surviving in 2020 with Moderator Michael Lasky Speaker(s): Rebecca Honeyman, Teneshia Jackson Warner, Jennifer Prosek, Tom Ryan
10:30 - 10:45 // Break
10:45 - 11:45 // Momentum Agencies with Moderator Alex Halbur Speaker(s): Mallory Blair, Michelle Gross, Carrie Jones, Merve Liebelt
11:45 - 12:45 // Charting a Course: How Agencies can Work Together to Accelerate Diversity, Inclusion and Belonging with Moderator Emily Borders Speaker(s): Elizabeth Bananuka, Neil Foote, Soon Mee Kim, Randy Moore
12:45 - 12:50 // Closing
08:30 - 09:30 // Platformers: Innovating for Evolving Media Models with Moderator Emily Duban Speaker(s): Cameron Batten, Francesco Marconi, Olivia Oran
09:30 - 10:15 // Navigating Transformative Times with Moderator Matthew Harrington Speaker(s): Franz Paasche, Kym White
10:15 - 11:00 // How Crisis Culture Is Changing Workforce Priorities -- Possibly Forever with Moderator Tamara Norman Speaker(s): Kimberley Bendross, Melissa Silvia
11:00 - 11:15 // Break
11:15 - 11:45 // Why has Global Become a Dirty Word? Communicating Innovation & Goodwill in Today's Complex Landscape with Moderator Lauren Young Speaker(s): Neby Ejigu, Anita Gupta, Brian Hoyt, Stacey Keegan, Merrily McGugan
11:45 - 12:15 // The Risk in Doing the Right Thing. How to Lead With Purpose During an Era of Social Disruption with Speaker(s): Adam Hildreth, Rishad Tobaccowala
12:15 - 13:00 // Creating Strong Cultural Connection: The Critical Need for Brand Authenticity & Action with Speaker(s): Jed Berger, Brian Ellner
13:00 - 13:05 // Closing
08:30 - 09:15 // Creating Value: A Response to COVID-19 with Speaker(s): AnnaMaria DeSalva, Sally Susman
09:15 - 09:45 // Stop Checking the Box: Embedding Diversity and Inclusion for Long Term Impact with Moderator Barby Siegel Speaker(s): Sheri Hughes, Tyronne Stoudemire
09:45 - 10:00 // Break
10:00 - 10:30 // Fighting the Infodemic: How Communicators Can Combat the World’s Epidemic of Science Misinformation (in the Age of COVID-19) with Moderator Karen O'Malley Speaker(s): Greg Amrofell, Tim Nguyen
10:30 - 11:15 // Partnership and the Power of the Pivot with Moderator Mark Eber Speaker(s): Mollie Hansen, Jen Hartmann, Patrick Linehan
11:15 - 11:45 // Communications in the Techlash Age with Moderator Aarti Shah Speaker(s): Trent Ross, Kate Stevens, Dr. Nirit Weiss-Blatt
11:45 - 12:30 // Does the Dusty Cloak of Journalistic Objectivity Mask the Truth About Racial Injustice? with Moderator Emil Hill Speaker(s): Wesley Lowery, Tai Wingfield
12:30 - 12:35 // Closing
16:00 - 17:30 // Global SABRE Awards Ceremony
09:20 - 09:30 // Introduction
09:30 - 10:00 // In Conversation with Moderator Arun Sudhaman Speaker: Shekhar Gupta
10:00 - 10:45 // The Way Forward: Communicating with Humanity with Moderator Maja Pawinska Sims Speaker(s): Pankaj Duhan, Nitin Mantri
10:45 - 11:30 // Building Communities and Credibility and Capturing Audiences: The Three C’s Approach to Media Activation with Moderator Aarti Shah Speaker(s): Ally Funk, Emily Poe
11:30 - 11:35 // Closing
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