About Provoke Media

The is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals.

PRovoke Media was founded in 2000 by Paul Holmes, Editor-in-Chief and CEO, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients.

PRovoke Media delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues.


Products include:

  • The Provokemedia.com website, a comprehensive source of knowledge and information about the public relations business, including an extensive body of knowledge that includes case histories, original research and reporting;
  • A global email newsletter that provides coverage of the global public relations industry;
  • Annual Report Cards on the public relations business in North America, the EMEA (Europe, the Middle East and Africa) region, and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year.
  • The world’s largest and most sought after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, Latin America, Africa, South-East Asia, EMEA and the Asia-Pacific regions.
  • The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world.
  • The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year.
  • Our annual Trends Forecast.