Noha Hefny

UN Women: Senior Consultant, Head of Strategic Partnerships
Noha is a Senior Consultant heading strategic partnerships and communications for
the GCC at UN Women. She is Co-founder of Lit-Creative, a marketing
communications & social impact agency and Co-Founder of “She is Arab”, a startup
that is soon to launch.

Noha is a global professional and senior executive with more than 17 years in the fields
of communications, strategic partnerships, advocacy and social impact. She is
recognized as a thought leader and an advocate of women, youth empowerment and
social entrepreneurship in the MENA region.

Prior to her current role, she was Regional Director of Communications and social
responsibility at PepsiCo and then at McKinsey & Company covering geographies
including Eastern Europe, Middle East and Africa. She was the youngest member of
the PepsiCo MEA region’s senior management team.

Before joining the corporate world, she spent 6 years of her life at the UN Refugee
Agency working in various countries in the field of International Protection of
Refugees where she was the only Arab woman in an East Sudan and South Algeria
refugee camp operations facilitating the voluntary return of refugees to their home
countries and reuniting families separated by years of conflict.

Noha was nominated for the 2018 Emirates Woman, Women of the Year Award in
the Humanitarian category. She held two board positions in the last 2 years in
addition to her role as mentor.

She holds a Bachelor of Arts in Political Science with a specialization in International
Relations from the American University in Cairo (AUC).