The 2020 Dubai, Mena PRovoke MENA charts the future of influence and engagement, while also celebrating cutting edge communications work.
The PRovoke Summit challenges conventional wisdom, breaks new ground & inspires new heights of creativity.
News & updates from the PRovoke MENA.
PRovoke MENA media contacts.
It’s no secret that in the last decade or so, youths have moved from consuming headlines to dictating headlines. But In the last few years Arab youths have made another seismic shift — today, they are the headlines. Defining the conversation, dictating the news we read and discuss — born out of a passion for policy, an anger towards establishment, and a drive to inflict meaningful change where they live and work.
One way or another, the regional news agenda is owned by the youth.
In parallel to this, brands are working harder than ever to achieve cultural relevance by inserting themselves into these conversations. Forcefully trying to contribute to solving the tensions of the day.
But does the youth want that?
Using rudimentary segmentation techniques to try to understand people based on likes, dislikes, and consumption habits, and trying to connect with them on these bases, brands are nudging their way into conversations they may not be welcome in.
Who decides who participates in these cultural conversations?
What if this new generation has other ideas about how it wants to connect with brands? What if they seek other uses from them? What if there’s a fundamental disconnect between the role brands believe they play and what this youth wants them to play?
What if we asked them...?
In this unique session, Ogilvy is bringing a major brand face-to-face with the region’s youth to truly discover where our relationships sit today and where they’re headed.
Join this unmissable meeting of minds.
Memac OgilvyDirector of Content & Influence, PR & Influence
Middlesex University Student
Memac Ogilvy BeirutSenior Account Manager
Jaguar Land RoverPR and Social Media Manager
08:30 - 09:30 // Registration with Moderator Paul Holmes
09:30 - 10:30 // From National Heroes to Global Brands: Why the Middle East has Emerged as a PR Powerhouse with Moderator Sunil John Speaker(s): Umayma Abubakar, Boutros Boutros, Huda Buhumaid, Omar Zaafrani
10:30 - 11:00 // How to Lose Friends and Influence No One with Moderator Kirsty O’Connor Speaker(s): Ameer Daou, Mohamed Luqman, Danae Mercer, Lowi Sahi
11:00 - 11:30 // Networking Coffee Break
11:30 - 12:15 // What Young People Want From Brands with Moderator Joe Lipscombe Speaker(s): Cham Alatrach, Miriam Awada, Jana Khalil, Salman Sultan
12:15 - 13:00 // Turning Brand Values Into Action with Moderator Mamoon Sbeih Speaker(s): Hannah Beswick, Munir Khoja, Alex Malouf, Priya Sarma Mathur
13:00 - 13:15 // ICCO World Report with Speaker: Francis Ingham
13:15 - 14:30 // Networking Lunch
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