The 2020 Dubai, Mena PRovoke MENA charts the future of influence and engagement, while also celebrating cutting edge communications work.
The PRovoke Summit challenges conventional wisdom, breaks new ground & inspires new heights of creativity.
News & updates from the PRovoke MENA.
PRovoke MENA media contacts.
The Middle East is changing dramatically, becoming an increasingly important player economically, politically and socially. It is now a strategic market for all global industries, in particular Public Relations.
In 2019, the most impactful announcement for the region was the ARAMCO IPO, valued as the largest company in the world with its US$2 trillion valuation. In 2020, the region will be the center of the world with the EXPO2020 taking place in Dubai as well as the G20 meetings happening in Saudi Arabia. The World Cup in Doha in 2022 and the World Bank/IMF annual meetings in Marrakesh in 2021 will further accentuate the changing Middle Eastern narrative.
For the Public Relations industry, this has been a massive opportunity driving growth, both in the PR agency sector and inhouse departments for brands such as Emirates, Mubadala, ADNOC and Public Investment Fund.
To discuss the changing dynamics in the market, the opening panel of the PRovoke MENA 2020 moderated by Sunil John, Founder, ASDA’A BCW and President – Middle East, BCW will include:
· Boutros Boutros, Divisional Senior Vice President - Corporate Communications, Emirates
· Huda Buhumaid, Chief Marketing Officer, Dubai Holding, UAE
· Omar Zaafrani, Senior Vice President, Group Communications & Corporate Social Responsibility, ADNOC, UAE
· Umayma Abubakar, Director of Internal Corporate Relations, Mubadala, UAE
President – Middle East of BCWFounder of ASDA’A BCW
Mubadala Investment CompanyHead of Internal Corporate Relations
Emirates Airline and GroupDivisional Senior Vice President Corporate Communications, Marketing and Brand
Dubai HoldingChief Marketing Officer
ADNOCSenior Vice President, Group Communications
08:30 - 09:30 // Registration with Moderator Paul Holmes
09:30 - 10:30 // From National Heroes to Global Brands: Why the Middle East has Emerged as a PR Powerhouse with Moderator Sunil John Speaker(s): Umayma Abubakar, Boutros Boutros, Huda Buhumaid, Omar Zaafrani
10:30 - 11:00 // How to Lose Friends and Influence No One with Moderator Kirsty O’Connor Speaker(s): Ameer Daou, Mohamed Luqman, Danae Mercer, Lowi Sahi
11:00 - 11:30 // Networking Coffee Break
11:30 - 12:15 // What Young People Want From Brands with Moderator Joe Lipscombe Speaker(s): Cham Alatrach, Miriam Awada, Jana Khalil, Salman Sultan
12:15 - 13:00 // Turning Brand Values Into Action with Moderator Mamoon Sbeih Speaker(s): Hannah Beswick, Munir Khoja, Alex Malouf, Priya Sarma Mathur
13:00 - 13:15 // ICCO World Report with Speaker: Francis Ingham
13:15 - 14:30 // Networking Lunch
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