About PRovoke MENA - Dubai

The PRovoke Summits are a global series of events that explore the innovation, disruption and evolution that is redefining influence and engagement across the globe.
Launched as the IN2Summit in 2012, our conference series (now known as PRovoke) explores the ways in which the scope, structure, language — indeed, the very definition—of communication is changing. Today’s comms professionals need an understanding of big data and analytics, social media, social business and digital storytelling; the ability to create content across multiple
platforms and channels; and to manage brand reputation against a backdrop of unparalleled volatility and distrust.

Since launching in San Francisco, the series has encompassed major conferences in London, Beijing, Shanghai, Hong Kong, Berlin, Johannesburg, Chicago, New York, Mexico City, Singapore and Sao Paolo. Speakers have included some of the sharpest minds from the media and marketing worlds, including Levi’s Kelly McGinnis, YouTube star Jamal Edwards, Unilever's Sue Garrard, Lenovo CMO Arthur Wei, Microsoft’s Andrew Pickup, Facebook’s Michelle Klein, Emirates Group's Valerie Tan and senior journalists from Re/Code, The Guardian and the New York Times.

Accordingly, we are very excited to bring PRovoke MENA to Dubai for the third time on
February 5 2020, on the same day as the PRCA MENA Awards. We are also happy to
announce a new venue for the event at the W Dubai. We aim to build on the remarkable
success of our first two Middle East events by charting the future of the region’s communications world, focusing in particular on how tomorrow's brands, talent, technology and campaigns are reshaping the public relations landscape before our eyes.

A handpicked roster of senior in-house speakers will lead discussions, along with some of the brightest minds from the agency world, the latter drawn from our sponsor partners. The one-day conference will be led by Holmes Report founder/chair Paul Holmes and CEO/editor-in-chief Arun Sudhaman.

The program for the event is coming soon.